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ONLINE MARKETING 
Ideas & Trends


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Start building your website

Start with whatever you have. 





Don’t wait until you have lots of content.

Don’t suffer analysis paralysis.





Quality, not quantity.


LESS IS MORE




What if you have nothing?



Take one well-lit CLEAN photo that represents you or your business.



 Some well lit photos of your clients, product or service in action



 Write one tag line for your company



 Write a one or two paragraph description of your company
 


 Tell people what they want to know,


Not what you want to tell them.



 Price, Location, Availability CONTACT INFORMATION..etc



Offer Something of VALUE 
(Opt in)



Call to action at the END



Perhaps Free 15 minute consultation!




Make whatever you have look good and in a finished state. 


Don't use “site under construction”




Optimize that page's SEO.  DECIDE ON KEYWORDS!




YOU NOW HAVE A QUALITY ONE PAGE SITE!



Much better than some peoples'  JUMBLED MESSES




Add in one finished element at a time.   




Add elements organically as needed.






Get a small system running smoothly,    then 


scale it 





Common Mistakes:


Toooooooo muuuuuuccccchhhhh copyyyyyyy




Not enough photos





Biggest mistake:




NOT MAKING DECISIONS



Recognize when a decision needs to 
be made, MAKE IT and move on.


The highest paid CEOs have this in common: 


They make decisions 



Don’t procrastinate the decision. 

  It will become obvious if you’ve made the wrong decision, 



you can revisit it later. 






What are the goals of your website?




Make company look professional

Generate leads

Generate relationships

Inform customers about your company    

Generate income directly

Persuade clients to take action

Build brand loyalty

Get feedback from clients






TRENDS in online marketing




1.Content Marketing



Publish 
USEFUL information



ESTABLISH YOU AS AN EXPERT

Share some secrets


Sharing is the new having






"We will all either succeed together as a team, 


or we will die as individuals"




Articles titles can:




Address pain




Leave a cliffhanger




Be somewhat 


controversial






2. MORE Social Media!

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3. InfoGraphics
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SNACKABLE MEDIA



4. MOBILE FRIENDLY AND 


RESPONSIVE DESIGNS




DEATH of the Desktop?






5.UNHIDING viewers 

from their Computers





Use technology to unite  


In person



There are ways to be more personable online 


Online communication should 

mimic, encourage and lead to real communication



USE online presence to lead to real world presence.





Audience participation and engagement. 




CONVERSATION!






6. Flat design  -NO NONSENSE




In conjunction with 






7. LARGE Emotion-provoking images




8. Real time marketing






Fun with acronyms!




SEM


Search Engine Marketing




SEO- Search Engine Optimization


Page titles


Page Descriptions




Keywords in your Content





PPC- Pay Per Click


Performance
based



Getting the right people?


Are those people are impressed?





Affiliate marketing


CPA- cost per acquisition



ORM   Online Reputation Management


Monitor   Respond   Engage



WebPR    public relations/ press releases



Press Releases-  must be news worthy  


Make Events


High quality relevant articles


Key phrases and links




Email marketing


Building relationships with existing and potential clients


Capitalizing on the relationships you build with your clients.



Reminders about your company



Conversion optimization


Make sure we turn traffic into customers





Viral Marketing

Electronic form of word of mouth


Self-replicating Distribution


Exponential growth





Conclusion




Quality over quantity



Less is more





People pass on and share things that provide value

entertain, inform, amuse or intrigue




Be a human being - Network!



"We will all either succeed together as a team, 

or we will die as individuals"








Some more RESOURCES




CREDITS


Quirk E-marketing 101
http://www.quirk.biz/resources/88/1/What-is-eMarketing-and-how-is-it-better-than-traditional-marketing

Social networking Image
http://60secondmarketer.com/blog/2013/05/21/social-media-examiner-industry-report/


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Bostwick Websites: Clean Design, Simple Development, Affordable Marketing