ONLINE MARKETING
Ideas & Trends
Business brunch
Start building your website
Start with whatever you have.
Don’t wait until you have lots of content.
Don’t suffer analysis paralysis.
Quality, not quantity.
LESS IS MORE
What if you have nothing?
Take one well-lit CLEAN photo that represents you or your business.
Some well lit photos of your clients, product or service in action
Write one tag line for your company
Write a one or two paragraph description of your company
Tell people what they want to know,
Not what you want to tell them.
Price, Location, Availability CONTACT INFORMATION..etc
Offer Something of VALUE
(Opt in)
Call to action at the END
Perhaps Free 15 minute consultation!
Make whatever you have look good and in a finished state.
Don't use “site under construction”
Optimize that page's SEO. DECIDE ON KEYWORDS!
YOU NOW HAVE A QUALITY ONE PAGE SITE!
Much better than some peoples' JUMBLED MESSES
Add in one finished element at a time.
Add elements organically as needed.
Get a small system running smoothly, then
scale it
Common Mistakes:
Toooooooo muuuuuuccccchhhhh copyyyyyyy
Not enough photos
Biggest mistake:
NOT MAKING DECISIONS
Recognize when a decision needs to
be made, MAKE IT and move on.
The highest paid CEOs have this in common:
They make decisions
Don’t procrastinate the decision.
It will become obvious if you’ve made the wrong decision,
you can revisit it later.
What are the goals of your website?
Make company look professional
Generate leads
Generate relationships
Inform customers about your company
Generate income directly
Persuade clients to take action
Build brand loyalty
Get feedback from clients
TRENDS in online marketing
1.Content Marketing
Publish
USEFUL information
ESTABLISH YOU AS AN EXPERT
Share some secrets
Sharing is the new having
"We will all either succeed together as a team,
or we will die as individuals"
Articles titles can:
Address pain
Leave a cliffhanger
Be somewhat
controversial
2. MORE Social Media!
Don’t wait until you have lots of content.
Don’t suffer analysis paralysis.
Quality, not quantity.
LESS IS MORE
What if you have nothing?
Take one well-lit CLEAN photo that represents you or your business.
Some well lit photos of your clients, product or service in action
Write one tag line for your company
Write a one or two paragraph description of your company
Tell people what they want to know,
Not what you want to tell them.
Price, Location, Availability CONTACT INFORMATION..etc
Offer Something of VALUE
(Opt in)
Call to action at the END
Perhaps Free 15 minute consultation!
Make whatever you have look good and in a finished state.
Don't use “site under construction”
Optimize that page's SEO. DECIDE ON KEYWORDS!
YOU NOW HAVE A QUALITY ONE PAGE SITE!
Much better than some peoples' JUMBLED MESSES
Add in one finished element at a time.
Add elements organically as needed.
Get a small system running smoothly, then
scale it
Common Mistakes:
Toooooooo muuuuuuccccchhhhh copyyyyyyy
Not enough photos
Biggest mistake:
NOT MAKING DECISIONS
Recognize when a decision needs to
be made, MAKE IT and move on.
The highest paid CEOs have this in common:
They make decisions
Don’t procrastinate the decision.
It will become obvious if you’ve made the wrong decision,
you can revisit it later.
What are the goals of your website?
Make company look professional
Generate leads
Generate relationships
Inform customers about your company
Generate income directly
Persuade clients to take action
Build brand loyalty
Get feedback from clients
TRENDS in online marketing
1.Content Marketing
Publish
USEFUL information
ESTABLISH YOU AS AN EXPERT
Share some secrets
Sharing is the new having
"We will all either succeed together as a team,
or we will die as individuals"
Articles titles can:
Address pain
Leave a cliffhanger
Be somewhat
controversial
2. MORE Social Media!
3. InfoGraphics
SNACKABLE MEDIA
4. MOBILE FRIENDLY AND
RESPONSIVE DESIGNS
DEATH of the Desktop?
5.UNHIDING viewers
from their Computers
Use technology to unite
In person
There are ways to be more personable online
Online communication should
mimic, encourage and lead to real communication
USE online presence to lead to real world presence.
Audience participation and engagement.
CONVERSATION!
6. Flat design -NO NONSENSE
In conjunction with
7. LARGE Emotion-provoking images
8. Real time marketing
Fun with acronyms!
SEM
Search Engine Marketing
SEO- Search Engine Optimization
Page titles
Page Descriptions
Keywords in your Content
PPC- Pay Per Click
Performance based
Getting the right people?
Are those people are impressed?
Affiliate marketing
CPA- cost per acquisition
ORM Online Reputation Management
Monitor Respond Engage
WebPR public relations/ press releases
Press Releases- must be news worthy
Make Events
High quality relevant articles
Key phrases and links
Email marketing
Building relationships with existing and potential clients
Capitalizing on the relationships you build with your clients.
Reminders about your company
Conversion optimization
Make sure we turn traffic into customers
Viral Marketing
Electronic form of word of mouth
Self-replicating Distribution
Exponential growth
Conclusion
Quality over quantity
Less is more
People pass on and share things that provide value
entertain, inform, amuse or intrigue
Be a human being - Network!
"We will all either succeed together as a team,
or we will die as individuals"
Some more RESOURCES
CREDITS
Quirk E-marketing 101
http://www.quirk.biz/resources/88/1/What-is-eMarketing-and-how-is-it-better-than-traditional-marketing
Social networking Image
http://60secondmarketer.com/blog/2013/05/21/social-media-examiner-industry-report/